OOSHMAN is always seeking individuals who share their passion, energy, and ambition. If your goal is to own a thriving food business with a modern, distinctive edge, OOSHMAN can help turn that ambition into reality.

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The Opportunity

OOSHMAN is a family-owned Australian fast-casual food brand specialising in freshly baked pizzas, wraps, man’oushe and a broad comfort-food menu with a modern twist. Founded in Sydney in 2008, the brand has grown from a single bakehouse into a multi-location franchise network with over 20 outlets across New South Wales and the Australian Capital Territory.

At the heart of their success is an uncompromising commitment to quality, underpinned by a secret dough recipe passed down through generations of master bakers.

Customers don’t just love the food, they love the experience. Every OOSHMAN store is designed to be vibrant, welcoming, and memorable, where guests feel part of the OOSHMAN community from the moment they walk in.

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The Business

The brainchild of Charlie Hoyek, OOSHMAN was created to fill a gap in the saturated takeaway food market.

Driven by an uncompromising focus on quality, consistency, and customer experience, Charlie and his team have refined every aspect of the OOSHMAN model, from food preparation and store operations to brand execution and technology. With proven systems firmly in place, OOSHMAN is a fully turn-key franchise opportunity, with a clear strategy to scale nationally alongside like-minded owner-operators.

The Numbers
Total Revenue
$ 0 m

 FY 2025

Customers
0 k

Served in 2025

Local
0 %

Australian owned and operated

Case Studies

Built on quality. Defined by experience. Proven to perform.

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The OOSHMAN brand has continued to grow year on year by ensuring customers are always put first and that their food is always delicious. Backed by strong local area marketing, word of mouth has continued to drive the business to reach new heights.

The OOSHMAN concept was always set up with a view to be a global franchise business. The brand was created to change customers’ perception about the takeaway food industry-from feeling overcharged and disappointed to feeling happy and satisfied that they are eating a fresh and affordable meal.

The identity is built upon a commitment to quality, freshness, and hard work. They strive to keep customers happy, satisfied, and loyal. Backing this up by making their stores fun and positive venues, full of personality and family-friendly atmosphere.

The PRocess

1. Partnership Evaluation

An exploration of alignment with the brand, culture, and values, while assessing your motivation and commitment, mapping a clear path toward a thriving partnership.

2. Discovery

Dive into what makes the brand exceptional and why customers love OOSHMAN, defining your ambitions and goals to gain clarity, confidence, and direction.

3. System Showcase

Experience firsthand OOSHMAN’s strength and scalability, explore real-world successes, and gain clarity on key questions and your future trajectory.

4. Final Meeting

Ensures you’re ready to move forward, affirms the shared fit and long-term partnership potential, and clearly lays out the next steps toward onboarding and launch.

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Find out more about becoming an OOSHMAN Franchisee.